Working with influencers can take your brand to the next level—or lead to a PR disaster. It all comes down to strategy. Let’s dive into what you should do (and avoid) when forming these partnerships.
DO: Choose Quality Over Quantity
Micro-influencers are often more impactful than mega-stars. Why? Their audience feels like family. Instead of looking at follower count, focus on engagement, authenticity, and alignment with your values.
DON’T: Chase Clout Without Research
Not all that glitters is gold. An influencer with a million followers but no engagement is a red flag. Always check for fake followers or shallow connections before signing on.
DO: Co-Create Content
Partnerships are just that—a partnership. Give influencers creative freedom to craft content that feels authentic to their voice. Collaborate on ideas, but don’t dictate every word.
DON’T: Ignore the ROI
At the end of the day, marketing is about results. Track metrics like clicks, conversions, and audience growth to measure success. If something isn’t working, adjust and move forward.
DO: Think Long-Term
Relationships matter. Building a long-term connection with influencers can lead to greater trust and more impactful collaborations. Quick, transactional deals rarely leave a lasting impression.
Influencer marketing can transform your brand if done with care and thoughtfulness. By following these do’s and don’ts, you’ll create campaigns that are not only effective but also memorable.
Cheers,
Dane Conklin
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