Dane Conklin
Public Relations Expert | B.S. Sports Marketing & Media, M.A. Public Relations
Phone:
(509)543-5335
Email:
Date of Birth:
November 21st, 1991
Career Chronicles
With a rich background spanning marketing, admissions, and community engagement, my career has equipped me with a uniquely versatile skill set in public relations and strategic brand building. As the Executive Vice President of Marketing at Washington Odd Fellows Home, I led diverse initiatives, from comprehensive marketing strategies and digital campaigns to community outreach and public relations, each to enhance brand visibility and foster engagement. As Community Sales Manager at Holiday by Atria Senior Living, I honed my ability to connect with audiences through personalized CRM strategies, targeted sales initiatives, and memorable community events, showcasing my adaptability across different marketing facets. Additionally, my experience as Director of Admissions and Marketing at Regency at the Park solidified my skills in orchestrating seamless admissions processes while crafting impactful marketing plans to build strong community relationships. Each role has expanded my perspective, enabling me to bring a multifaceted approach to any project—whether it involves driving visibility, building connections, or crafting compelling brand narratives.
Education
Executive Vice President, Marketing
Washington Odd Fellows Home, Walla Walla, WA
July 2023 – October 2024
In this role, I led the marketing department, steering strategic initiatives to enhance brand visibility and drive resident engagement. I collaborated closely with the executive team to identify growth opportunities and optimize marketing strategies. Key responsibilities included:
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Developing and implementing a comprehensive marketing strategy aligned with organizational goals.
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Leading digital marketing efforts (social media, email campaigns, website management), with data-driven approaches to maximize reach and engagement.
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Managing public relations and community outreach to strengthen the organization’s public image and community relations.
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Overseeing the production of promotional materials, including brochures, newsletters, and press releases.
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Mentoring and supporting the marketing team, fostering a collaborative and creative work environment to achieve departmental objectives.
Community Sales Manager
Holiday by Atria Senior Living, Walla Walla, WA
September 2022 – July 2023
In this role, I was responsible for driving occupancy and revenue growth through targeted sales and community engagement strategies. My achievements included:
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Crafting and executing a sales plan to meet occupancy targets, leveraging market insights to address customer needs.
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Building strong relationships with prospective residents, leading tours, and ensuring a positive experience throughout the decision-making process.
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Planning and hosting community events to showcase the property, increase resident engagement, and generate leads.
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Using CRM tools to manage leads effectively, analyze sales data, and improve conversion rates through personalized outreach.
Director of Admissions and Marketing
Regency at the Park, College Place, WA
July 2021 – July 2022
As the Director of Admissions and Marketing, I oversaw admissions processes, developed marketing plans, and strengthened relationships with key community partners. Key contributions included:
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Managing the full admissions cycle, coordinating with clinical teams, and ensuring a seamless transition for new residents.
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Increasing community visibility by identifying partnership opportunities, planning events, and conducting market research.
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Leading the admissions and marketing team, fostering a customer-service-focused environment to enhance resident and family experiences.
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Reporting on admissions metrics and occupancy trends to inform strategic decision-making.
The Home Team
My greatest support system
Creating Connections, Shaping Reputations
Welcome! I’m Dane Conklin, a dedicated public relations and marketing professional with a passion for building meaningful connections between brands and their audiences. With a Bachelor’s in Sports Marketing and Media and a Master’s in Public Relations from Full Sail University, I bring a unique blend of creative vision and strategic insight to the communications industry. My journey has been driven by a commitment to elevate brand presence, craft impactful messaging, and foster authentic relationships in today’s dynamic digital landscape.
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I have experience across diverse projects, from designing social media campaigns and managing media relations to developing crisis communication plans and launching event marketing initiatives. Throughout my career, I've honed my skills in PR strategy, media outreach, and digital engagement, always with an eye toward achieving measurable results for my clients and teams.
As the founder of PR Pro Connect, I leverage my expertise to help brands stand out in competitive markets, increase their visibility, and connect authentically with their target audiences. Whether it’s developing comprehensive PR plans, refining brand messaging, or driving community engagement, my approach combines creativity with data-driven strategy to make each project a success.
Beyond my professional life, I’m an advocate for work-life balance and believe in maintaining a healthy blend of personal fulfillment, family connections, and career accomplishments. When I’m not working, you can find me exploring new trends in media, spending time with my family, or diving into gaming and cozy content creation with my wife, a fan of cozy games herself.
Education
Bachelor of Science in Sports Marketing and Media
Full Sail University
2019 - 2021
Salutatorian Honors, Director’s Course Awards
Building on my foundation in sports marketing and media, I pursued a Master of Arts in Public Relations at Full Sail University to deepen my understanding of strategic communication and media relations. This intensive program focused on advanced principles in public relations, reputation management, crisis communication, and integrated marketing. My coursework covered essential PR practices such as crafting persuasive messaging, handling media relationships, and executing comprehensive communication plans.
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During this program, I specialized in:
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Sports Marketing: Studying market analysis, fan engagement, sponsorships, and branding to develop targeted campaigns tailored to sports audiences.
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Digital Media Production: Creating multimedia content and understanding video production techniques to effectively share stories and engage audiences.
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Branding and Sponsorship: Working with brand strategy and sponsorship acquisition to enhance brand visibility and support team or athlete brand growth.
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Social Media and Fan Engagement: Utilizing social platforms to engage fans, building communities around sports events and personalities, and analyzing social metrics to drive campaign success.
Master of Arts in Public Relations
Full Sail University
2023 - 2024
My journey in higher education began with a Bachelor of Science in Sports Marketing and Media at Full Sail University, where I achieved salutatorian honors and earned the Directors Course Awards. This program emphasized the business side of sports and media, with a focus on the integration of digital marketing, branding, and sports media production. I learned to apply marketing strategies specifically within the sports industry, from event promotion to digital fan engagement.
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Key areas of focus included:
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Media Relations: Developing and maintaining media lists, pitching stories to key outlets, and managing press inquiries to foster positive relationships with journalists and media partners.
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Crisis Communication: Crafting crisis response strategies and developing crisis communication plans to prepare businesses for unforeseen events.
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Digital & Social Media Strategy: Using data analytics and social metrics to optimize social media campaigns and evaluate audience engagement.
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Event Marketing and Production: Applying strategies for successful event promotion and production, which included setting objectives, defining target audiences, and implementing brand-consistent event plans.